Social Media Management

Stay active on social media & gain a following!

Let us create a digital strategy that's custom tailored for you!

At The Impact Agency, we take the hassle out of social media management so you can focus on running your business. We'll create and schedule posts to engage with your audience and help you build a following. Our team crafts content that resonates with your target audience, ensures your brand stays active and relevant, so that you can then engage with and build relationships with your followers. We also monitor your social media accounts to keep an eye on what's working and adjust strategies as needed. With our social media management services, you get a professional and consistent online presence that drives engagement and helps grow your brand.

Quality content

Professional graphics

Consistent activity

Driven results

Why hire a social media management company?

Hiring a company to handle your social media posting is a smart choice, especially in today’s busy social media landscape. With so much content flooding people’s feeds, it’s crucial to stand out with high-quality posts and graphics that capture attention.

Professional social media managers (like us!) know how to create striking visuals and engaging content that breaks through the noise and makes your brand memorable. They use design tools and strategies to ensure your posts not only look great but also resonate with your audience, helping you get noticed in a crowded space.

Additionally, outsourcing your social media management can save you a lot of time and effort. Managing a vibrant social media presence involves planning content and analyzing performance—all while staying on top of the latest trends. Our dedicated team handles these tasks for you, ensuring your content stays fresh and impactful without adding extra stress to your plate. This way, you can focus on running your business while experts ensure your social media stands out and effectively engages your audience.

Common Social Media Management (SMM) Questions

Social media marketing takes more than just posting what your business is currently working on or what promotions are going on.

Here are the answers to the questions we hear most often about social media!

How does social media management work?

These services vary between marketing agencies. At The Impact Agency, social media management includes creating and scheduling posts, and monitoring your accounts to see how well your content is performing. You'll have a dedicated social media manager to plan out a content calendar so your posts go out regularly and at the best times.

The only thing you need to keep on top of is interacting with your followers if they comment or message you!

What are the best social media platforms for businesses?

The best social media platforms for businesses depend on where your target audience hangs out and what type of content you want to share.

• We recommend Facebook and Instagram for all businesses, because you can schedule and post simultaneously - hitting two birds with one stone.
• LinkedIn is the go-to for B2B businesses and professional networking.
• X (Twitter) is useful for quick updates and engaging in real-time conversations.
• TikTok is ideal if you want to reach a younger audience with fun, short videos.

Each platform has its strengths, so choosing the right ones depends on your business goals and who you’re trying to connect with.

How often should I post on social media?

How often you should post on social media depends on your business and where you’re posting.

• Generally, posting a few times a week on platforms like Facebook and Instagram keeps your audience engaged without overwhelming them.
• For X (Twitter), you might want to post several times a day since it’s a fast-moving platform.
• LinkedIn often benefits from a couple of posts a week to maintain a professional presence.

The key is consistency—posting regularly helps keep your brand top-of-mind. It’s also important to pay attention to how your audience responds and adjust your posting frequency based on their engagement and feedback.

How do I handle negative comments on social media?

Handling negative comments on social media can be tricky, but staying calm and professional is key.

First, take a moment to assess the situation before responding. If the comment is a genuine concern or complaint, address it politely and offer a solution or a way to resolve the issue. Apologize if necessary and take the conversation offline if it gets too personal or complicated. For spammy or inappropriate comments, you might need to delete or report them. Always remember, responding thoughtfully and respectfully can turn a negative situation into a positive one, showing that you care about your customers’ feedback and are committed to improving.

What is the difference between social media management and social media marketing?

Social media management and social media marketing are closely related but focus on different things. Social media management is all about running your social media accounts day-to-day. This includes creating and scheduling posts, engaging with followers, and monitoring your account’s activity. It’s about keeping your social media presence active and responding to your audience’s needs.

On the other hand, social media marketing is focused on using social media to promote your business and drive specific goals, like increasing sales or brand awareness.

How do I grow my social media following?

Growing your social media following takes a mix of strategy and engagement. Start by posting high-quality content that’s relevant and interesting to your target audience. Use eye-catching images, engaging captions, and consistent branding to catch people’s attention. Regularly interact with your followers by responding to comments and messages, and join conversations in your niche to boost visibility.

Promoting your social media profiles on your website and other platforms can also help attract new followers. Running contests or giveaways and collaborating with influencers can give your accounts a boost. Most importantly, stay patient and consistent—building a genuine following takes time, but with regular effort and great content, you’ll see growth.

Words of  Impact

FORMER CLIENT

“Working with iMPACT has been a game-changer for our property. The team's expertise and proactive approach led to a remarkable 71% increase in occupancy – a testament to their strategic brilliance.”

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