A digital strategy is a comprehensive plan to achieve your business goals using digital channels and technologies. It includes many things, and it all depends on your business and what your goals are. We have digital strategy experts who can analyze your needs and create a custom digital strategy just for your business. No need to "spray and pray." We'll handle it for you and give you the best bang for your buck.
At The Impact Agency, we don't do cookie-cutter solutions. We're all about crafting custom digital strategies that pack a punch for property managers, contractors, small business owners, and personal brands.
Picture this: Instead of blending in with the online noise, your brand stands out and you see more leads coming in consistently.
How? With a digital strategy tailored specifically to your goals and audience.
Our expert team of digital marketing strategists are like the cool kids at the party who always know the latest trends, except we apply that knowledge to boost your online presence. We're the secret sauce to reaching your target audience and turning them into loyal fans.
A custom digital strategy isn't just a cherry on top – it's the whole sundae. So if you're ready to see some serious impact, let's chat. Because when it comes to digital marketing, we're not just another agency. We're The Impact Agency.
We get it. Digital strategy is hard.
Here are some common questions we hear!
There is a lot that goes into creating a digital strategy, and we'd love to discuss it on a call!
Here is a structured approach:
Define your goals
Understand your audience
Conduct an analysis on your brand
Analyze competitors
Choose your digital channels
Develop a content strategy
Set up analytics and tracking
Define your budget
Monitor and optimize
The key components of a digital strategy are:
The most important thing to do is set up your analytics and tracking. We recommend Google Analytics, regardless of if your website software has its own analytics tools.
You can measure the success of your strategy by looking at the website traffic, conversion rate, bounce rate, average session duration, and more.
The best way to improve your digital strategy is to truly understand your target audience. Take a look at your current content and ads and put yourself in your audience's shoes. Is the content you're providing what they are needing to see? Are you providing answers to their problems?
You can also refine your goals, improve your SEO, and increase your budget, if necessary.
A digital strategy is a comprehensive plan that outlines how a business will use digital tools and channels to achieve their overall goals. It's the overarching vision and direction for driving success.
Digital marketing is the execution of the digital strategy itself.
Social media plays a huge role in a digital strategy. Social media in and of itself is a free tool to increase your brand awareness, and a place where you can engage your audience and give customer support.
Whether you pay for social media ads or not is up to you! (But we, of course, recommend it)
FORMER CLIENT
“Working with iMPACT has been a game-changer for our property. The team's expertise and proactive approach led to a remarkable 71% increase in occupancy – a testament to their strategic brilliance.”