Engage your email list with email blasts!
At The Impact Agency, we are big believers in using email marketing to help you stay connected with your customers and potential customers. Our team makes it easy for you by creating, sending, and tracking email campaigns for you that drive results. With eye catching designs and content, let us help you boost customer engagement, increase sales, and build lasting relationships with your subscribers!
Eye-catching designs
Content that matters
Detailed reports
More leads
Do you have time to create newsletters and email blasts?
If we had to guess, the answer is no. We know what it's like to have a to-do list that's longer than the hours you have in a day. Hiring an agency to handle your email blasts and newsletters saves you a ton of time and hassle.
Crafting the perfect email takes more than just writing a few lines and hitting send; it involves designing, testing, segmenting your audience, and analyzing results. Our agency has a team of experts who know all the best practices to ensure your emails look great, avoid spam filters, and get opened by your customers. This means you can focus on running your business while the pros take care of your email marketing, ensuring it's done right and effectively.
Why Impact? We have access to advanced email marketing platforms and analytics tools that might be too expensive or complicated to use on your own. We also stay on top of the latest trends and strategies, which means your emails will always be current and engaging.
Common Email Marketing Questions
Have questions about email marketing and email blasts for business?
Here are the answers to our most commonly asked questions.
Did we not answer your question? Let's set up a call to discuss!
How does email marketing work?
Email marketing works by sending messages directly to people's inboxes to keep them informed and engaged with your business.
Here’s how it works:
- Collect email addresses from people who are interested in your business
- Create emails with valuable content, like news, promotions, or helpful tips.
- Using an email marketing service, you send these emails to your list of subscribers. These services help you design the emails, schedule when they go out, and ensure they reach the right people.
- After sending, you can track how many people opened your email, clicked on links, or took other actions, helping you see what's working and improve future emails.
What are the benefits of email marketing?
Email marketing has many benefits that make it a powerful tool for businesses. It’s a direct way to reach your customers, right in their inboxes, so your message is more likely to be seen. It’s also cost-effective compared to other types of marketing, giving you a great return on investment.
With email marketing, you can personalize messages, making them more relevant to each person, which helps build stronger relationships. Plus, you can easily track results to see how many people opened your email and clicked on links, allowing you to refine your strategy and get better results over time.
How do I build an email list?
Building an email list starts with compiling a list of current customers' emails and gathering email addresses from people who are interested in your business. One simple way is to add a sign-up form to your website, inviting visitors to subscribe for updates, special offers, or a newsletter. You can also offer incentives, like a discount on their first purchase or access to exclusive content, to encourage sign-ups.
Always make sure you get permission from people before adding them to your list, and keep your promises about what kind of emails they’ll receive.
What is an email blast?
An email blast is when you send the same email message to a large group of people all at once. It’s like sending out a big announcement or promotion to everyone on your email list. Email blasts are useful for sharing important updates, special offers, or news quickly with a broad audience.
Just make sure your message is relevant and engaging for everyone receiving it, so it doesn’t end up being ignored or marked as spam. It’s a straightforward way to get the word out and keep your audience in the loop.
What's the difference between email marketing and email blasts?
Email marketing and email blasts are related but have different focuses. Email marketing is a broader strategy where you use emails to build relationships with your customers over time. It involves sending various types of emails—like newsletters, personalized offers, and updates—often with a plan and regular schedule to engage your audience.
On the other hand, an email blast is a one-time send to your entire list with a single message, like a special promotion or announcement. It’s more about reaching a large audience quickly with a specific message, rather than ongoing engagement. While email blasts can be part of an email marketing strategy, email marketing usually involves a more thoughtful approach to keep in touch with your customers in a meaningful way.
How often should I send email blasts?
How often you should send email blasts depends on your audience and what you’re sharing. Generally, you don’t want to overwhelm people with too many emails, so once or twice a month is a good starting point for most businesses. If you have important updates or special offers, you can send more often, but make sure you’re providing value each time. It’s all about finding a balance—sending emails often enough to stay top-of-mind, but not so often that people start to feel annoyed or unsubscribe. Always pay attention to how your audience responds and adjust your frequency based on their feedback and engagement.
Words of Impact
FORMER CLIENT
“Working with iMPACT has been a game-changer for our property. The team's expertise and proactive approach led to a remarkable 71% increase in occupancy – a testament to their strategic brilliance.”
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