What is Search Engine Optimization (SEO)?
SEO is all about making sure your website shows up when people search for things online.
It's like setting up your shop on a busy street instead of a quiet alley—you want more people to notice you. By using the right words and tricks, like picking popular search terms and making your website easy to use, SEO helps you get more visitors without paying for ads.
It's how businesses get noticed and grow online, by making sure they're easy to find when someone is looking for what they offer.
Easy to navigate
Keywords people are searching for
Fully optimized
Mobile friendly
How to make an impact
At The Impact Agency, we understand—standing out online can feel like trying to navigate a maze blindfolded while balancing on a tightrope.
Let our expert team of digital marketing strategists take the reins so you can focus on running your business like a boss. We work with property managers, contractors, small business owners, and personal brands to amplify their presence and connect with their ideal audience.
Common SEO Questions
We're here to help make your life easier, but we also want you to truly understand what SEO is. Here are some common questions we get!
How does SEO work?
SEO works by optimizing various elements of a website to improve its visibility and ranking in search results. It involves understanding what people are searching for, creating content that matches those searches, and ensuring the website is technically sound and user-friendly.
What are SEO techniques?
Key SEO techniques include keyword research to identify relevant search terms, optimizing on-page elements such as titles, descriptions, and headings to align with those keywords, and creating high-quality content that engages readers and answers their questions.
How long does SEO take to work?
Generally, it often several months to see significant improvements in search engine rankings and organic traffic. This is because SEO involves making strategic changes, which search engines need time to recognize and evaluate. Patience and consistency are key!
Is SEO worth it?
SEO is essential for any business looking to succeed online. It increases your website's visibility, attracts organic traffic, and enhances user experience. Without a quality website, there's no reason to start paying for digital ads because they won't work as well as you hope. Good SEO is the base for everything.
Does SEO cost money?
The actual act of optimizing your own website does not cost you any extra money. But it can be difficult to know exactly what you need to do to optimize effectively. With the amount of time it'll take to research and implement everything, you're costing yourself time that could be spent on the front end of your business. By hiring a marketing agency to handle your SEO, you save yourself so much time!
How can I improve my website's SEO?
- Conduct keyword research and incorporate those keywords naturally into your content
- Optimize your website's structure and navigation to ensure it's user and search engine-friendly
- Create high-quality, relevant content
- Ensure your site is mobile-friendly
- Stay updated with the latest SEO trends and algorithm changes to continually refine and improve your strategies
Words of Impact
FORMER CLIENT
“Britt was so easy to work with. She had great ideas to make our website user-friendly. We have already seen an increase in business as a direct result of her great work!"
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