We'll increase your website traffic and leads with optimized paid ads!
Digital ads are online advertisements you see while browsing the internet. They can be anything from banner ads on websites, video ads on YouTube, sponsored posts on social media, or even the websites that appear at the top of your search results. These ads are designed to grab your attention and get you to do something, like visit a website, buy a product, or sign up for a newsletter. By optimizing your ads, The Impact Agency can show these ads to the right people at the right time, bringing you the leads you need.
Google Search Ads
Google Display Ads
Local Service Ads
Social Media Ads
Why choose Impact?
We've been in your shoes. We know that you get contacted by agencies every single day promising big results. You might have even hired a marketing agency, but were let down with high prices and no qualified leads.
Impact is different. We take on only what we can handle, so we can make sure that you are getting the ROI that you deserve. Our numbers speak for themselves!
In 2024, we consistently stayed ahead of the curve of the industry average.
With The Impact Agency, you can rest easy knowing you're in good hands. We're a team of digital ad experts who want to increase your leads and lower your costs in any way we can. Your win is our win!
Common Paid Advertising Questions
Have questions about digital ads? Here are some of the main questions we get.
Did we not answer your question? Let's hop on a call and discuss your needs!
What is paid advertising?
Paid advertising is when businesses pay to have their ads shown online to reach a specific audience. These ads can appear on search engines like Google, social media platforms like Facebook and Instagram, websites, or even in videos on YouTube. Unlike organic advertising, where you rely on people finding your content naturally, paid ads let you target the exact people you want to reach, increasing the chances they'll see your message. This makes paid advertising a powerful tool for driving traffic, generating leads, and boosting sales.
What are the benefits of digital ads?
Digital ads let you target the exact people you want to reach, based on things like age, interests, and income. They are also cost-effective because you can set your own budget and only pay when someone clicks on your ad. You can easily track how well your ads are doing and make changes to improve their performance. Digital ads help you get your brand noticed, bring more visitors to your website, find potential customers, and increase sales, making them an essential tool for any business.
What is the difference between organic and paid advertising?
The difference between organic and paid advertising is how they attract people to your business. Organic advertising is about creating content that people find naturally, like blog posts or social media updates. It doesn’t cost money but takes time and effort to build up. Paid advertising is when you pay to show your ads to a specific audience on places like Google or Facebook. It gets faster results because you can immediately reach the people you want. Both types of advertising are important for a good marketing plan.
What are the best platforms for digital ads?
The best platforms for digital ads depend on where your target audience spends their time.
- Google Ads is great for reaching people who are actively searching for something online.
- Facebook and Instagram are ideal for targeting specific groups of people based on their interests and behaviors.
- YouTube is perfect for video ads that can grab attention.
- LinkedIn works well for B2B advertising, reaching professionals and businesses.
- TikTok is a fun platform for creative and engaging ads, especially for younger audiences.
Choosing the right platform helps you connect with the right people and get the best results from your ads.
How does pay-per-click work?
Pay-per-click (PPC) is a type of online advertising where you only pay when someone actually clicks on your ad. Here's how it works: you create an ad and choose the keywords you want it to appear for. When people search for those keywords, your ad might show up. If someone clicks on your ad, you pay a set amount for that click. It's a cost-effective way to get visitors to your website because you’re only paying for people who are interested enough to click on your ad.
What are the different types of Google Ads?
Google Ads offers several types of ads to help you reach your audience in different ways.
- Search Ads appear at the top of Google search results when people look for specific keywords.
- Local Service Ads help local businesses appear at the top of search results when people look for services in their area.
- Display Ads show up on various websites across the internet as banners or images.
- Shopping Ads are product listings that appear when people search for products on Google.
- Video Ads run on YouTube and other video sites.
- App Ads promote your app across Google’s network, including search results and other apps.
Each type helps you connect with people in different places and ways.
Words of Impact
FORMER CLIENT
“Working with iMPACT has been a game-changer for our property. The team's expertise and proactive approach led to a remarkable 71% increase in occupancy – a testament to their strategic brilliance.”
Contact us any time
Contact us any time
We will get back to you as soon as possible.
Please try again later.
