Open Me! Why You Should Be Using Email Marketing Campaigns

As the CMO of The iMPACT Agency, I've seen firsthand how powerful email marketing can be for our clients. When done right, email allows you to connect directly with your target audience, drive significant website traffic, and achieve impressive ROI.

Let me share some key insights on leveraging email marketing effectively:

Reaching Your Target Audience

Email marketing provides unparalleled ability to segment and personalize your messaging:

• 78% of marketers say subscriber segmentation is their most effective email strategy

• Personalized emails have 20% higher open rates compared to non-personalized

• 88% of users are more likely to respond favorably to personalized emails

By segmenting your list and tailoring content, you ensure your message resonates with each recipient. This targeted approach cuts through the noise in crowded inboxes.

Driving Website Traffic

Email is a powerful traffic driver when you provide compelling reasons to click:

• Email marketing is cited by 30% of marketers as having the highest ROI of all digital channels

• Emails with multimedia elements like images/videos see the highest performance

• Abandoned cart emails convert 3x more than other automated emails

Strategic email campaigns with engaging content and clear calls-to-action can significantly boost website visits from your subscriber base.

Generating Real Results

The numbers don't lie - email marketing delivers impressive ROI:

• Email marketing generates $36 for every $1 spent - a 3600% ROI

• 52% of consumers made a purchase directly from a marketing email in 2023

• Email outperforms social media posts by 13% and social ads by 11%

When executed thoughtfully, email allows you to nurture leads, drive conversions, and achieve measurable business impact.

We leverage these email marketing best practices to help our clients reach their target audiences and drive real results. By focusing on personalization, compelling content, and strategic automation, we're able to create email campaigns that truly move the needle.

The iMPACT Agency's Email Marketing Success

Open Rate:

The iMPACT Agency: 66%

Agency average: 39.16%

Prop Management average: 36.00%

The iMPACT Agency's open rate is significantly higher than both the agency and real estate averages. It outperforms the agency average by about 68.5% and the real estate average by about 83.3%.

Click Rate:

The iMPACT Agency: 52.5%

Agency average: 3.77%

Prop Management average: 1.41%

The iMPACT Agency's click rate is exceptionally high compared to both benchmarks. It outperforms the agency average by about 1,292% and the prop management average by about 3,623%.

Book a free call to discuss how we can generate traffic for you.

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