The Digital Marketing Agency for Small Business Owners

Nostalgia Marketing taps into consumers’ emotions by using retro or vintage elements that remind them of the past. Brands are using pop culture references, old-school packaging, or remakes of classic ads to create an emotional connection with consumers. This trend has been particularly successful in the beauty and fashion industries. Top brands like Pepsi, Nike, Atari, McDonald's, Taylor Swift, and many others have used Nostalgia Marketing for their recent campaigns.

Our marketing team has been on the move, bringing fresh ideas and inspiration straight to you! 🌍✈️ No matter where we go, we're always working hard to make your brand shine!

Every day is a new opportunity to recharge your energy and turn your dreams into action. Sometimes we get stuck in a rut, feeling drained, but the truth is that we have the power to fuel ourselves from within. Whether it’s a good workout, a conversation that lifts you up, or simply taking a moment to breathe, we all have sources of energy that can propel us forward. Tap into those, and watch yourself become unstoppable. 🚀📈

Turning strategies into success stories. We don’t just market, we make an iMPACT. 🚀✨

Our ultimate goal is to drive results that matter. Whether you're aiming to become a household name or increase your monthly leads, we focus on ​metrics that directly impact your business's success. 🚀

Marketing isn't about pushing a sale—it's about creating demand so powerful that selling becomes unnecessary 🚀

The first day of spring calls for some fresh florals and vibrant vibes at my desk! 🌿🌷

Short-form video continues to dominate, driven by platforms like TikTok, Instagram Reels, and YouTube Shorts. Marketers are increasingly focusing on creating short, punchy, and engaging content that grabs attention in seconds. Why does it matter? As people's attention spans decrease, short videos are a powerful tool to communicate brand messages quickly and effectively. Plus, they often perform well on social media, which is a key driver of traffic.

Here’s to finding your pot of gold! 🌈 Whether it’s good luck, new opportunities, or big wins, we’re wishing you all the best this St. Patrick’s Day. Thanks for being here with us! 🍀💚

words of iMPACT 🚀

This Pi Day, it’s all about the perfect formula: 3 services + 1 price = 4 you. 🎯🥧

How well do you know Claudia? 👀

Keep in front of current and potential customers with Email Marketing 🖥️ We are big believers in using email marketing to help you stay connected with your customers and potential customers. Our team makes it easy for you by creating, sending, and tracking email campaigns for you that drive results. With eye catching designs and content, let us help you boost customer engagement, increase sales, and build lasting relationships with your subscribers!

In an era where consumers increasingly value authenticity, brands are turning to their own employees to create genuine and relatable content. This strategy, known as Employee-Generated Content (EGC), involves showcasing insights and stories from team members across various levels. Some top brands have successfully implemented EGC, offering behind-the-scenes glimpses that resonate with audiences. This approach not only humanizes the brand but also fosters a deeper connection with consumers, as they appreciate the transparency and personal touch that employees bring to the narrative.

Today, we celebrate the incredible strength, resilience, and achievements of women all around the world. From the quiet leaders in our homes to the trailblazers changing industries, women continue to break barriers and redefine what’s possible. Let’s continue to lift each other up, support one another’s dreams, and work toward a future where every woman has the opportunity to thrive. Happy International Women's Day!

It’s the little things that matter most! Thinking of unique ways to show appreciation this Employee Appreciation Day – like a themed appreciation party or surprise day off! What’s your favorite way to show thanks?

Conducting an online presence analysis is critical for any entity looking to grow or maintain its digital footprint. It provides actionable insights, drives improvements across channels, and ensures that your online activities are aligned with your business goals.

It’s easy for our home offices to become overwhelmed with paperwork, supplies, and distractions. But today, let’s change that! Organizing your workspace doesn’t just mean tidying up your desk; it’s about creating an environment that supports your goals, fosters creativity, and keeps you focused. Take a few minutes to get rid of the unnecessary, rearrange your space for efficiency, and add a personal touch to make your office feel inspiring. A clean, organized home office is a step towards clearer thinking and greater success! 📎🖋️

Why choose Impact? ⬇️ We've been in your shoes. We know that you get contacted by agencies every single day promising big results. You might have even hired a marketing agency, but were let down with high prices and no qualified leads. Impact is different. We take on only what we can handle, so we can make sure that you are getting the ROI that you deserve. Our numbers speak for themselves! In 2024, we consistently stayed ahead of the curve of the industry average. With The Impact Agency, you can rest easy knowing you're in good hands. We're a team of digital ad experts who want to increase your leads and lower your costs in any way we can. Your win is our win!

Women’s voices have shaped history. Let’s continue to amplify them 🖤 Honoring the powerful women of the past, present, and future - here’s to Women’s History Month! 🥂

As February wraps up, take a moment to reflect on your journey – the highs, the lows, and everything in between. 📓 You’ve grown more than you realize, and every step has brought you closer to who you’re meant to be. Before March begins, grab your journal and celebrate your wins, learn from your challenges, and set powerful intentions for the month ahead. Remember, growth isn’t about perfection – it’s about progress. Who’s ready to write their next chapter?

Looking to see how your Online Presence is performing? We would love to offer you a FREE Online Presence Analysis for your business today!! Check out or bio to find the link ⬆️

What are the key components of a good website? 💻 Some key components of a quality website are: • User-friendly design • High-quality content • Responsive design • Search engine optimization • Clear call-to-actions • Security

Less is more? 🤔 According to recent data, posts with 0 hashtags are seeing 23% higher engagement! Who’s ready to test this out?

A digital strategy is a comprehensive plan to achieve your business goals using digital channels and technologies. It includes many things, and it all depends on your business and what your goals are. We have digital strategy experts who can analyze your needs and create a custom digital strategy just for your business. No need to "spray and pray." We'll handle it for you and give you the best bang for your buck.

Get high-quality promotional products that make an iMPACT for your brand awareness 🚀

During Black History Month and National Entrepreneurship Week, we’re highlighting the incredible stats behind Black women-owned businesses. Let’s continue to celebrate and support! 🚀

Focus your marketing efforts where your audience actually engages—more platforms ≠ more success. Do some investigation and use your resources to push content on the platforms where you are seeing a client return!

We’re taking a short break to observe the holiday, but we’ll be back tomorrow! Wishing you a great Presidents Day! 🇺🇸

How does a custom digital strategy make a difference? At The Impact Agency, we don't do cookie-cutter solutions. We're all about crafting custom digital strategies that pack a punch for property managers, contractors, small business owners, and personal brands. Picture this: Instead of blending in with the online noise, your brand stands out and you see more leads coming in consistently. How? With a digital strategy tailored specifically to your goals and audience. Our expert team of digital marketing strategists are like the cool kids at the party who always know the latest trends, except we apply that knowledge to boost your online presence. We're the secret sauce to reaching your target audience and turning them into loyal fans. A custom digital strategy isn't just a cherry on top – it's the whole sundae. So if you're ready to see some serious impact, let's chat. Because when it comes to digital marketing, we're not just another agency. We're The Impact Agency.

From idea to iMPACT – what a year it’s been! 🚀 Here’s what our first year looked like – and we couldn’t have done it without you!

Office hours: 9-5. Galentine’s vibes: 24/7. 💖 Happy Galentine’s Day!

Behind every banner at the field is a business investing in our kids' dreams. Let’s return the favor and support them back!

Before ➡️ After: A website transformation worth the scroll! 🖥️

It’s game day! ❤️💚 Who are you rooting for? Drop your predictions below! ⬇️🏈

Day Five : Networking Tips Series - Follow Up & Stay Connected The Power of First Impressions: First impressions matter! When introducing yourself, make eye contact, smile, and offer a firm (but not crushing) handshake. Confidence and authenticity go a long way!

Day Four : Networking Tips Series - Follow Up & Stay Connected Give Before You Ask : The best networkers offer value first. Instead of immediately pitching your business, ask, “How can I help you?” Introductions, referrals, or sharing helpful content builds trust and long-term relationships.

Day Three : Networking Tips Series - Follow Up & Stay Connected Met someone great? Follow up! Send a quick email or message within 48 hours. Remind them where you met, express interest in staying in touch, and offer value—like sharing a relevant article or making an introduction. 📩

Day Two : Networking Tips - Mastering the Elevator Pitch Can you explain your business in 30 seconds or less? A great elevator pitch should be clear, engaging, and highlight what makes you unique. Practice it and be ready to adapt based on your audience! 🚀

Happy International Networking Week! Each day this week we will be sharing a new Networking Tip ⚠️ Day One : When sending LinkedIn requests, always personalize your message! Mention where you met or why you’d like to connect. A simple “Hi [Name], I loved your insights on [Topic] and would love to stay connected!” makes a big difference.

Work hard, play hard! 🎉 Here are some fun ways to celebrate National Fun at Work Day and bring some joy to your team. Let’s make today memorable! 💼

Love is in the design details! 💌✨ Check out these adorable Valentine’s Day Canva elements to create the perfect Valentine’s Day design! 💝

Keeping communities thriving takes skill, heart, and dedication. 💡 Today, we applaud the amazing Community Managers who make it happen. 👏 Happy Community Manager Appreciation Day!

A day to reflect, honor, and act. Let’s remember Dr. Martin Luther King Jr.’s message of equality, justice, and hope for all.

Behind every smoothly running building, system, or space is an incredible maintenance team. 🛠️ Today, we say THANK YOU! 🙌 Happy National Maintenance Day!

Our expert team of strategists knows just how to boost your online presence and hit your target audience bullseye. Let's make an impact together!

Perfect shades for your Valentine’s designs! 💖 Check out these dreamy hex colors and color palettes to create something love-filled. 🎨💘

monday's tip of the day

This is partly because email allows you to reach highly targeted audiences with personalized, engaging content directly in their inboxes. Are you taking advantage of a strategic email marketing strategy?

Ready to make 2025 your best year yet? ✨ Start by building a vision board to map out your dreams and goals. 🎯 Manifest it, see it, achieve it! 🌟

Website Development creates the foundation for your online presence, while SEO ensures your site is discoverable and accessible to your target audience. A well-developed website optimized for SEO improves visibility, engagement, and conversions, directly supporting business growth.

Love is in the air—and in your designs! 💕✨ Check out these dreamy Canva Valentine’s Day fonts to make your next project extra sweet. 🍓

a solid base is a MUST, without a base there is nothing to build upon for success to reach the top 🔺

A like, a share, a comment, or a purchase—it all makes a BIG difference to small businesses. 🛍️ Let’s start 2025 by spreading the love! Tag your faves below so we can all support! ⬇️

Success starts with a spark of inspiration and the motivation to take action. 💡 Let today be your reminder to chase your dreams with purpose! Celebrate National Motivation and Inspiration Day by taking the first step towards your goals that you’ve been putting off.

What a year it’s been! 🎉 Here’s a look back at the milestones we achieved together in 2024. Thank you for being part of our journey—here’s to an even brighter 2025! 🚀✨

Here’s to closing one chapter and starting a new one. Thank you for your trust and support throughout 2024. Wishing you success, joy, and prosperity in 2025! ✨🍾

🎉 2024: A Year to Remember at iMPACT 🎉 As the year comes to a close, we’re reflecting on our incredible journey throughout 2024 - our success is found in the success we bring to YOU!

Last Chance to Save! Secure 2024 Rates for ALL of 2025 when you sign by December 31st!

🪩✨ 2025 ✨🪩 Canva Elements to bring a little sparkle to your New Year Designs!

May your holidays be filled with love, laughter, and wonderful memories. Merry Christmas from our team to yours! 🎄✨ We are out of office today and tomorrow to spend time with our families, we look forward to chatting with you all on Thursday!

😉

Is your online presence maximizing conversions? Conducting an online presence analysis is critical for any entity looking to grow or maintain its digital footprint. It provides actionable insights, drives improvements across channels, and ensures that your online activities are aligned with your business goals. iMPACT's OPA covers various aspects of your presence; such as website performance, social media activity, SEO ranking, and overall brand reputation. AND DID WE MENTION IT'S FREE?! Get your FREE Online Presence Analysis at the link in b10!

Setting up your business to receive lead generation from multiple streams is critical for long-term success, sustainability, and growth. So how do you start building multi-stream lead gen? • Assess your current lead sources and identify gaps. • Prioritize new channels based on your audience’s preferences. • Invest in automation tools (e.g., CRMs, analytics platforms) to manage leads efficiently across all streams. • Experiment, track, and optimize—diversification doesn’t mean spreading too thin; focus on channels that show results.

Tis the season to be inspired! ✨ Check out these festive color palettes for your next design project.

Ghosting a trend doesn’t mean ignoring all of them—it’s about picking the ones that align with your vision and bring real value to your audience. • Trends Fade Fast - By the time you adapt, they may already be irrelevant. • Jumping on every trend can make your brand or messaging feel inauthentic. • Chasing trends requires constant monitoring, effort, and investment. This can lead to burnout or waste valuable resources that could be better spent on initiatives aligned with your goals. • What’s hot in one niche may be irrelevant—or even off-putting—for your target audience. Evaluate whether a trend genuinely aligns with their needs or interests before adopting it.

5 of 31. no excuses.

It’s tempting to try to establish a presence on every social media platform, but focusing your efforts strategically is far more effective. Focus on 2–3 platforms where your target audience is most active and invest in creating meaningful, high-quality content. Not every platform is ideal for every business. For example, TikTok might not be suitable for a B2B software company, while LinkedIn is. Additionally, every platform has different algorithms, and trying to master them all is exhausting and inefficient. Focus on mastering the algorithms of platforms that align with your goals.

Unwrap the gift of growth: A strong marketing campaign is the present that keeps your business thriving. 🎁📈

Don’t miss your chance to save big! Sign by December 31st and enjoy 2024 rates for all of 2025. Start the new year ahead with the same great value—only a few weeks left! 🎄✨

Here’s some fun Canva Christmas Elements to bring all your Christmas Design Ideas to life! 🎄

How well do you know Bailey?

1. Improves Visibility and Attracts Customers Most consumers turn to search engines when looking for products or services. If your business doesn’t appear on the first page of Google, you’re missing out on potential customers. Example: Ranking for “best coffee shop near me” can significantly increase foot traffic to your shop. 2. Builds Credibility and Trust People trust businesses that appear higher in search results. A strong SEO presence signals authority and professionalism. Benefit: Customers are more likely to choose you over competitors who aren’t as visible. 3. Cost-Effective Marketing SEO provides long-term benefits compared to paid ads, which stop driving traffic once the budget ends. Example: Investing in SEO today can help your website attract leads for months or even years. 4. Targets Local Customers Local SEO ensures you’re visible to nearby customers who are actively looking for your services. How to do it: Claim your Google Business Profile (formerly Google My Business). Optimize for “near me” searches and include your city or region in keywords. 5. Levels the Playing Field Small businesses can compete with larger companies by targeting niche markets and optimizing for specific keywords. Example: A boutique shop can rank for “handmade jewelry in [city]” while bigger brands focus on broader terms. 6. Increases Website Traffic More website visitors mean more opportunities to convert them into customers. Fact: SEO-driven traffic is often higher quality because it matches what users are actively searching for. 7. Helps You Understand Your Customers SEO tools like Google Analytics provide insights into customer behavior, such as what keywords they’re searching for and how they navigate your site. Benefit: Use this data to improve your products, services, and marketing strategies. 8. Supports Long-Term Growth SEO builds a strong digital foundation for your small business, driving consistent traffic and growth over time.

let’s see how many bingos your small business can get this holiday season!

✨ Giving Tuesday ✨ Featuring a non-profit to empower young mothers, and nurture new beginnings. Cradle of Hope is dedicated to empowering pregnant and parenting teen mothers by providing them with a safe and nurturing environment, essential resources, and compassionate guidance. Through housing, mentorship, educational support, and life skills training, they equip young mothers with the tools they need to build a bright and hopeful future for themselves and their children. Your donation to Cradle of Hope NWA is a vital investment in young families' futures. By giving, you provide essential resources like safe housing and educational support for teen parents and their children. Your support directly impacts lives, offering stability and hope. Every dollar helps expand our programs, reach more families, and build a stronger community. Give back what you can this Giving Tuesday to support young moms to build a bright future with Cradle of Hope NWA! https://cradleofhopenwa.com

✨ it’s timeeeee ✨ show us your office christmas decor!! 👀🎄

Here's to a Thanksgiving as satisfying as a well-optimized campaign! 🥧 Wishing you all the clicks, conversions, and cranberry sauce your heart desires from your fam at iMPACT!

Driving Results 🔥 With a 66% open rate and 52.5% click rate, this email campaign is maximizing ROI through strategic content and effective CTAs. Proof that tailored messaging resonates with your target audience!

The Digital Marketing Agency for Small Business Owners Our ultimate goal is to drive results that matter. Whether you're aiming to become a household name or increase your monthly leads, we focus on ​metrics that directly impact your business's success.

Tomorrow is the last day to subscribe! PIVOTAL X iMPACT Subscribe & Score ✨ Subscribe to our Newsletter on our website or at the links below for your chance to win! • 40 oz Pivotal x Impact Tumbler • $100 Amazon Gift Card (just in time for black friday shopping!) To Enter : Share Giveaway with your friends! Subscribe to both Newsletters ⬇️ https://www.thepivotalcompanies.com/ #newsletter https://www.theimpactagency.ai/ #newsletter Must subscribe between October 23, 2024 and November 25th, 2024. Winner will be selected and announced November 26, 2024. GOOD LUCK!

Today, we honor the families formed by love, not by blood. Happy National Adoption Day to all who have opened their hearts and homes! 🏠❤️ "Adoption created my family. My husband, Jason, and I adopted 3 kids from foster care. We went from not being parents to parenting 3 kids in 6 months. It's been 4 years (YEP, pandemic), and there is so much beauty in what used to feel like a war zone. Adoption is something that touches everyone around those involved. Seeing strangers pour love onto my children simply because they can is a beautiful experience to witness and getting to love these children is my greatest blessing in life. Two things can be true at one time. Adoption is full of both devastation and beauty." - Britt Taylor

reach your target audience even while they are traveling for the holidays 🦃🎄🪩 shoot us a message to start generating more traffic for your business!

today’s to-do…. and probably tomorrow’s too

Imposter syndrome makes us doubt our abilities, question our achievements, and feel like we don’t belong, even when we’ve earned our place. But what if we decided to ghost imposter syndrome once and for all? Here’s why it’s time to show it the door: 1. Your Success Isn’t an Accident. Every milestone, project, or promotion you’ve earned is because of your hard work, talent, and dedication. Imposter syndrome will try to tell you it’s just ‘luck,’ but remind yourself of all the effort you’ve put in to get here. 2. Perfection Isn’t Required. We often feel like imposters because we focus too much on perfection. In reality, no one has it all figured out, and that’s okay! Give yourself permission to be a work in progress—every expert once started as a beginner. 3. Self-Doubt Can Be Transformed. Sometimes, self-doubt can motivate us to keep growing. But when it stops us from seeing our worth, it’s time to let it go. Channel that energy into learning and progressing rather than tearing yourself down. 4. You Deserve to Take Up Space. You bring a unique perspective, skill set, and energy that no one else has. Imposter syndrome shrinks us, but you deserve to take up space and be seen. Embrace your journey, quirks, and the challenges you’ve overcome! So let’s ghost imposter syndrome! It may pop up now and then, but we can choose to keep moving forward without letting it hold us back. You belong here. You’re enough. And you’re already so much more than you give yourself credit for.

📢📢📢📢📢

Hard work and passion lead to great things! Celebrate the incredible achievements of students today. 🎉👏

Transform your projects with these fall-inspired colors! 🍁

How well do you know Britt? 👀

Real results, real impact! Dive into our latest case study to see the strategies that drive success. 🚀

Hashtags used to be a top method for discovering new content, but recent algorithm changes mean they’re no longer as powerful for reach or engagement. Instead, platforms are prioritizing content relevance, quality, keywords, and user interaction over hashtag use. Platforms like Instagram and TikTok have made huge improvements in keyword search, reducing the need for hashtags. Users can find content based on keywords in captions and post text, meaning that well-written captions are more important than a long list of hashtags. IT’S TIME TO GHOST THE HASHTAGS ✌🏼

Freedom isn’t free. Today, we honor those who made it possible. 🇺🇸

Get your FREE Online Presence Analysis at the l!nk in our b!0 👆🏼

Turkey, pie, and Canva vibes! 🦃🥧 Thanksgiving designs have never been easier or more fun!

The fax machine has left the chat. Welcome to the new era—texts and emails only, please! 🖥️📲

Checkout our full redesign of Pawtastic Mobile Pet Spa's website! Jessi came to us with a new logo and asked if we could redesign her website to match it. We are loving how this turned out!

Have you voted yet?! Casting a ballot is a privilege. Let’s honor it by voting today! 🇺🇸

PIVOTAL X iMPACT Subscribe & Score ✨ Subscribe to our Newsletter on our website or at the links below for your chance to win! • 40 oz Pivotal x Impact Tumbler • $100 Amazon Gift Card (just in time for black friday shopping!) To Enter : Share Giveaway with your friends! Subscribe to both Newsletters ⬇️ https://www.thepivotalcompanies.com/ #newsletter https://www.theimpactagency.ai/ #newsletter Must subscribe between October 23, 2024 and November 25th, 2024. Winner will be selected and announced November 26, 2024. GOOD LUCK!